Marketing Research Energy Drink Market Brazil Essay Essay Example

Marketing Research Energy Drink Market Brazil Essay Essay The intent of this research was to measure possible chances of administering new energy drink V-Fusion+Energy ® in Brazil. Having performed secondary market research. we were able to analyse economic. political. legal. cultural. and societal factors that affect Brazil’s concern environment. We besides explored current market chances in Brazil and performed elaborate analysis of energy drink industry in Brazil and competition. During the research we gathered secondary informations published by US and Brazilian authorities bureaus. US Commercial Service. selling research bureaus. every bit good as information from concern intelligence and private companies’ web sites ( such as Coca-Cola. Red Bull. etc ) . Based on collected information. we concluded that although there is a figure of challenges in the Brazilian market that create complex concern environment and obstructions for US exporters. energy drink industry in Brazil is in origin phase and therefore offers a good growing potency. We will write a custom essay sample on Marketing Research Energy Drink Market Brazil Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Research Energy Drink Market Brazil Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Research Energy Drink Market Brazil Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer After choosing and specifying the mark market. we were able to develop proposals for international promotional scheme. to depict concern and selling challenges and to supply elaborate solution options. INTRODUCTION V-Fusion+Energy ® is a new energy drink made with fruit and vegetable juice and green tea infusion. It is a healthy option to high-caffeine and high-sugar energy drinks because it contains one combined helping of veggies and fruit. is an first-class beginning of B vitamins. has merely 50 Calories and no added sugar or unreal colourss. spirits or preservatives. The merchandise presently distributed in United States ( Wal-Mart and other food market and retail shops ) . The intent of this research is to research chances of administering V-Fusion+Energy ® in Brazil. We selected Brazil as a possible market because it is Latin America’s biggest economic system accounting for 60 % of its GDP and 7th largest economic system in the universe with population of about 200 million. strong domestic demand for American goods and turning in-between category. With GDP growing of about $ 2. 5 trillion in 2011 harmonizing to The White House ( 2012 ) . we believe this market offers first-class growing chances for US companies. Its in-between category and ingestion has grown enormously in past decennary – as per Searchlight Process ( 2012 ) 40 million people has joined in-between category between 2003 and 2011 and 20 million are expected to be included by 2014. In add-on. there is a clear penchant for American-produced goods to domestic goods in Brazil – they demand trade names for all merchandises from high tech and dress merchandises of Apple and Nike to drinks of Coca Cola. The betterment in substructure is expected in the following 2 old ages as Brazil prepares for the World Cup in 2014 and the Olympics in 2016 – it will pass one million millions in substructure development of its roads. railwaies. ports. and airdromes. Harmonizing to US Commercial Service ( 2011 ) . despite marks of betterment there are a figure of challenges in the Brazilian market create complex concern environment and create obstructions for US exporters. such as uneven income distribution. jobs in public instruction. disproportion of market concentration. and â€Å"grey economy† that hinders revenue enhancement aggregation and maintain economic growing from making its full potency. In add-on. making concern in Brazil requires understanding of local concern patterns such as inexplicit costs of making concern referred to as â€Å"Custo Brasil† – costs related to distribution. authorities processs. employee benefits. and complex revenue enhancement construction. Complex imposts system along with high duty barriers that increase consumer monetary values up to 100 % . and overloaded legal system with drawn-out procedures is another challenge US companies are confronting. As per US Commercial Service ( 2011 ) . The World Bank ranks Brazil 127 out of 183 economic systems in the universe in footings of easiness of making concern. However. if these challenges are accounted and approached with proper solutions. we believe entryway in Brazil market may be highly profitable and good for US companies in general and Campbell with its advanced merchandise V-Fusion+Energy ® in peculiar. CURRENT ECONOMIC. POLITICAL. CULTURAL. SOCIAL AND LEGAL ENVIRONMENT IN BRAZIL Economic Environment. Brazil is Latin America’s most influential state and one of the lifting economic powers together with Russia. China and India ( besides known as BRIC nations ) . Almost dual size the European Union ( 8. 5 million square kilometres ) . with rich in militias of natural resources ( Fe ore. manganese. bauxite. Ni. U. gemstones. oil. wood. and aluminium. and 14 % of the world’s renewable fresh H2O ) . and with over 300 million hectares of agricultural land in favourable clime conditions. Brazil takes a relevant place in planetary market. Harmonizing to Bureau of Western Hemisphere Affairs ( 2011 ) . Brazil’s consistent growing from 2002 to 2009 when its existent GDP about doubled ( from US $ 724 billion to US $ 1. 5 trillion ) . and economy’s solid public presentation during 2008 fiscal crisis followed by strong recovery ( including 2010 growing of 7. 5 % ) contributed to states passage from a regional to planetary power. Although GDP growing in Brazil slowed down ( 2. 7 % in 2011 vs. 7. 5 % in 2010 ) and harmonizing to the Colitt ( 2012 ) its industrial end product has contracted 3. 4 % from last twelvemonth. the economic system is the world’s seventh-largest and is expected to lift to fifth within the following several old ages. As noted by Bureau of Western Hemisphere Affairs ( 2011 ) . during the disposal of former President Lula. billowing exports. economic growing. and societal plans helped raise 10s of 1000000s of Brazilians out of poorness. For the first clip. a bulk of Brazilians are now middle-class. and domestic ingestion has become an of import driver of Brazilian growing. President Dilma Rousseff. who took office in January 2011. has indicated her purpose to go on the former president’s economic policies. including sound financial direction. rising prices control. and a floating exchange rate. Colitt ( 2012 ) states that Brazilian President Dilma Rousseff is implementing policies aimed to protect Brazilian industry – increasing responsibilities on imported goods like places. fabrics. and electronics. but non seting adequate attempt into repairing local substructure. The fiscal sector is unafraid and provides local houses with a broad scope of fiscal merchandises. yet involvement rates remain among the highest in the universe. Due to high involvement rates investors that have been purchasing Brazilian high-yielding bonds have driven up the Real doing it a really strong. This in bend. has made imports more favourable for US companies and exports more expensive for Brazil. which increased Brazil’s trade shortage to $ 92. 5 billion in 2011. As per The White House ( 2012 ) . U. S. goods exports to Brazil hold more than tripled since 2002. turning from $ 12. 4 billion in 2002 to $ 42. 9 billion in 2011 ( largest classs are machinery. aircraft. and plastics ) . As noted by Bureau of Western Hemisphere Affairs ( 2011 ) . Brazil has one of the most advanced industrial sectors in Latin America. Accounting for approximately tierce of the GDP. Brazil’s diverse industries include cars and parts. machinery and equipment. fabrics. places. cement. computing machines. aircraft. and consumer durable goodss. Brazil continues to be a major universe provider of trade goods and natural resources. with important operations in timber. Fe ore. Sn. other minerals. and petrochemicals. However. high rising prices ( 7. 3 % in October 2011 – above the upper bound of the government’s mark of 2. 5 % -6. 5 % ) is a cause of highly high cost of runing the fabrication ( due to high monetary values of energy. natural stuffs and rewards ) . which makes it really hard for Brazilian industries to be competitory in the universe markets. Harmonizing to Alberto Ramos. head Latin America economic expert at GS. fabrication industry is non a competitory advantage of Brazil and it should airt its resources into Fieldss where it is competitory. like services. agriculture and trade goods. Brazil has a diverse and sophisticated services industry. including developed telecommunications. banking. energy. commercialism. and calculating sectors. And most significantly. Brazil is by and large unfastened to and encourages foreign investing -it is the largest receiver of foreign direct investing ( FDI ) in Latin America. and the United States is traditionally the top foreign investor in Brazil – United States is a major provider with over 15 % of Brazil’s imports. Political Environment. The current construction of the Brazilian authorities is a Federative democracy with 26 provinces and ferine territory. governed by a presidential system in which the president is both caput of province and caput of authorities ( elections are based on a four-year term ) . Brazil has become independent in September 7. 1822 and promulgated its fundamental law in October 5. 1988. The 1988 fundamental law grants wide powers to the federal authorities. made up of executive. legislative. and judicial subdivisions. As summarized by Bureau of Western Hemisphere Affairs ( 2011 ) . there are 81 senators. three for each province and the Federal District. and 513 deputies. Senate footings are 8 old ages. staggered so that two-thirds of the upper house is up for election at one clip and one-third 4 old ages subsequently. Chamber footings are 4 old ages. with elections based on a complex system of relative representation by provinces. Each province is eligible for a lower limit of eight seats ; the largest province deputation ( Sao Paulo’s ) is capped at 70 seats. This system is weighted in favour of geographically big but sparsely populated provinces. In Congress. 15 political parties are represented doing it common for politicians to exchange parties. The largest political parties are the Workers’ party ( PT ) . Democrats ( DEM ) . Brazilian Democratic Movement Party ( PMDB-center ) . Brazilian Social Democratic Party ( PSDB ) . Progressive Party ( PP ) . Brazilian Labor Party ( PTB ) . Liberal Party ( PL ) . Brazilian Socialist Party ( PSB ) . Popular Socialist Party ( PPS ) . Democratic Labor Party ( PDT ) . and the Communist Party of Brazil ( PCdoB ) . Major labour brotherhood federations include the Workers’ Unitary Central. the Workers’ General Confederation ( CGT ) . and the Forca Sindical ( FS ) . As listed in World Guide ( 1997 ) . there is a assortment of labour brotherhoods and national. spiritual and professional associations that people in Brazil belong to: Brazil is one of the establishing members of the United Nations. the G20. CPLP. Latin Union. the Organization of Ibero-American States. and Union of South American Nations. One of its chief ends is to supply assistance to developing states and is estimated to be $ 1 Billion per twelvemonth. As per Bureau of Western Hemisphere Affairs ( 2011 ) . to farther increase its international profile ( both politically and economically ) . the Rousseff disposal is besides seeking expanded trade ties with developing states. every bit good as a strengthening of the Mercosul ( Mercosur in Spanish ) imposts brotherhood with Uruguay. Paraguay. and Argentina. Brazil is a charter member of the United Nations and participates in its specialised bureaus. Cultural and Social Environments. The official linguistic communication of Brazil is Lusitanian and it is most widely used linguistic communication. However you may happen less common linguistic communications like Spanish. German. Italian. and Nipponese. But many Brazilian executives speak English. since many of them have studied abroad in the United States or Europe. Understanding Brazilian civilization. societal environment and concern etiquette is indispensable for successfully making concern in Brazil. Anybody who is making concern with Brazilians should be cognizant of the assorted cultural and structural barriers which might face them. Harmonizing to survey made by University of Illinois ( 2010 ) . constructs of category and position are really strong in Brazil and can find the place a individual may take in the company. which implies that Brazilians allow inequality in their companies. Although communicating between high and low degree employees is frequently informal. everyone is cognizant of societal hierarchies. When carry oning concern it is of import to retrieve that the Brazilian household ( frequently household members working for the same company ) is the foundation of their societal construction and it forms the basic stableness for most Brazilian people. Because of this. Brazilians need to cognize whom they are making concern with before they can efficaciously work together. so inquiries about person’s personal life. household. and company should be expected. Relationships are highly of import to Brazilians. by constructing close forces relationships and edifice trust. foreign business communities and investors will hold a greater opportunity of success in making concern in Brazil. Harmonizing to the information gathered and provided by Kwitessential ( 2010 ) . although the communicating is really informal. some simple regulations of etiquette must be followed. Although concern assignments can be scheduled on the short notice. it is best to schedule them two to three hebdomads in progress and corroborate them in composing since it is non uncommon for assignments to be cancelled or changed at the last minute. It is of import to look on clip for meeting in Sao Paulo. nevertheless. in Rio de Janeiro and other metropoliss it is acceptable to get a few proceedingss tardily for a meeting. During debut it is really of import to be prepared for a batch of handshakings when stating hello and pass or a buss in the cheeks between work forces and adult females. It is of import to observe that since concern in Brazil is hierarchal. so determinations are made by highest ranking individual which may non be ever present – senior directors normally attend merely initial meetings ( and anticipate to run into person higher ranked as good ) . Harmonizing to survey in Ethisphere ( 2008 ) . people in US and Brazil differ in ethical orientation and hence. before come ining Brazil we should be cognizant of ethically disputing state of affairss and set up schemes on how to cover with possible corruptness in front of clip. It is of import to understand Brazillian â€Å"Jeitinhio Brasileiro† manner of believing – their inclination to look for options to make something that in our eyes seems improper. which seldom require payoffs and is non considered corruptness. but more like an alternate manner of carry throughing aims when facing excessively stiff regulations. Legal Environment. Brazil is organized as a Federal Republic and its legal system is based on Roman civil codification. which implies that all Torahs that discipline all sorts of state of affairss are antecedently written and made populace. Besides the Federal Constitutions. which consists of 250 articles that outline citizens’ cardinal rights and warrants. the political and administrative organisation of the Federal Republic of Brazil. the single domains of authorization of the Executive. Legislative and Judicial subdivisions. revenue enhancement system and the cardinal labour rights. there chief legal paperss are the Codes: Civil Code. the Tax Code. the Penal Code and the Civil Procedure Code. The Civil Code comprises over 2000 articles modulating affairs such as Duties and Contracts. Businesss and Corporations. Real Estate and related belongings rights. and many others. The Tax Code defines the chief Brazilian revenue enhancement ordinances. which are complemented by many Federal. State and Municipal Torahs. The Penal Code brings the definitions of behaviors considered offenses and the penalties for anyone suiting the several legal descriptions. Finally. the Civil Procedure Code regulates the due procedure of jurisprudence. There is a assortment of legal limitations for foreign companies carry oning concern in Brazil. which pushed many companies towards partnerships with qualified agents or distributers when come ining the Brazilian. First. a foreign company must obtain written permission to run a subdivision in Brazil. therefore joint ventures are normally more popular than independent entities. To avoid possible legal jobs. US Commercial Service ( 2011 ) recommends U. S. companies have a written understanding to assist exporters limit liability for merchandise defects. protect a hallmark. better guarantee payments. and define guarantee footings. and consult with a Brazilian jurisprudence house before subscribing any understanding. Taxes in Brazil are really favourable compared to the U. S. The current corporate income revenue enhancement rate is 15 % regardless of the corporation’s concern but with a 10 % auxiliary revenue enhancement on the part of net net incomes that exceeds R $ 20. 000. 00 per month. The chief stock exchange in Brazil is the Sao Paulo Stock Exchange ( â€Å"Bovespa† ) . â€Å"Securities. such as portions. commercial documents. unsecured bonds. investing fund quotas and derived functions. are traded on Bovespa. † Besides. it is of import to observe that. harmonizing to a concern study conducted by PriceWaterhouse Coopers ( 2009 ) . 70 per centum of houses in Brazil study holding spent at least 3 per centum of grosss on payoffs. Most of these payoffs are to hasten processs. particular intervention or entree to traditional minutess. Although today many companies in Brazil. particularly those that operate internationally. are contending against corruptness ( for ex: companies subscribing Brazilian Pact for Integrity and against Corruption ) . and Federal agents have been effectual in patroling illegal behaviour ( which helped Brazil accomplish â€Å"moderate† evaluation in 2009 Global Integrity Report ) . corruptness. governmental inefficiency. legal and bureaucratic complications remain existent and really sensitive issues in Brazil that cause a great defeat to the international concern people. INDUSTRY AND COMPETITORS OVERVIEW. Energy Drink industry in Brazil is in origin phase and therefore offers a good growing potency for a company administering new energy drink merchandises like V-Fusion+Energy ® . Harmonizing to Russell ( 2012 ) . energy drinks was the fastest turning soft drinks class in Brazil in 2010. with 33 per centum growing in value term. Furthermore. Brazil is still a little market for energy drinks with off-trade volume gross revenues of 31 million litres in 2010. which corresponds to 1 % of planetary volume. As Russell ( 2012 ) points out. new merchandise launches with new placements and lower monetary value points. and increased handiness. intend that the market is tipped for growing. Although some wellness concerns have been voiced sing energy drink ingestion. peculiarly when associated with intoxicant. there is no indicant that the class is geting a negative image in Brazil. Russell ( 2012 ) explains. There new tendencies in Brazil’s population proportion and its ingestion forms besides create chance in energy drink industry: in-between category and ingestion has grown enormously in past decennary – as per Searchlight Process ( 2012 ) 40 million people has joined in-between category between 2003 and 2011 and 20 million are expected to be included by 2014. As of today. out of 200 million Brazilians over 52 per centum are a portion of in-between category. whose combined monthly household income ranges between US $ 600 ( R $ 1. 000 ) and US $ 2. 400 ( R $ 4. 000 ) . Furthermore. harmonizing to Secretariat of Strategic Affairs of the Presidency of Brazil ( SAE ) in-between category is preponderantly comprised of immature people less than 30 old ages old. with formal employment and disposable income. largely shacking in urban countries and showing strong penchant for American trade names. With this in head. harmonizing to Russel ( 2012 ) . Euromonitor predicts that transnational makers will get down to put more in the state to countervail lethargy in other markets. Brazil could be one of the top five markets worldwide for energy drinks. harmonizing to Euromonitor. Gross saless of energy drinks are predicted to turn in entire volume at 14 % per twelvemonth on norm between 2010 and 2015. The biggest challenge in energy drink industry for US exporter is the monetary value construction due to complex imposts system along with high duty barriers that increase consumer monetary values up to 100 % . As per US Commercial Service ( 2011 ) . in some instances costs are so high that a simple computation may bespeak that US exporter’s border will non let them to vie with local merchandises. Thus. some US companies work on low borders and implement efficient supply concatenation systems aimed to lower operation costs. Red Bull. for illustration. whose drink already holds lead place in Brazil’s energy drink market with 59. 6 per centum volume portion. is constructing a production works in Brazil to take high duties from its monetary value construction and be able to increase its net income borders while take downing retail monetary values and increasing gross revenues volumes. Besides Red Bull. who dominates Brazil’s energy drink market with 59. 6 per centum volume portion. the chief rivals are US based transnational elephantine The Coca-Cola Co. with its merchandise â€Å"Burn Energy† taking 11. 7 % portion and German Lizur Trading’s â€Å"Flash Power energy† taking 4. 8 % portion. and new Gladiator with no gross revenues figures available but with promising consequences. Harmonizing to Euromonitor International ( 2010 ) . the newer trade name Gladiator is one of the fastest turning soft drinks trade names. As the company has monolithic distribution substructure. it can go the toughest challenger in the industry in the average term. Selling activity and optimisation of logistics and distribution channels are likely to be explored by the chief participants in energy drink industry over the following few old ages. Austrian company Red Bull has created the planetary market for energy drinks. and the pioneering Red Bull trade name became synonymous with energy drinks for a big figure of consumers. including Brazilians. Harmonizing to Euromonitor International ( 2010 ) . despite lifting competition. Red Bull GmbH continues to comfortably take the planetary energy drinks market by both volume and value. Red Bull is produced at a individual installation in Austria and so distributed around the universe via a web of local subordinates and external importers and distributers. Therefore. Red Bull imports its merchandise to Brazil through a distributer and adds high costs of responsibilities. energy and logistics cost to its monetary values. which makes it unaffordable for some low-income consumers in Brazil. Besides. Euromonitor International ( 2010 ) advises that the company aims to capitalise on the current consumer tendency towards â€Å"natural† ingredients. and targets an older consumer group that is typically more interested in merchandise ingredients than younger consumers. Therefore. it is clear that industry leader sees chance in spread outing its merchandise portfolio to aim wellness witting consumers. which means that V-Fusion+Energy ® has a great chance in this market if introduced foremost. Coca Cola competes on Brazil’s energy drink market with Burn Energy – a new Swedish high-energy drink oriented on immature population ( 20-24 ) with its fashionable design and publicity associated with celebrated dj’s. parties in celebrated nines in Brazil and music festivals. Besides the attractive image. added native Brazilian high caffeine guarana infusion entreaties to Brazilians. Coca Cola has really efficient distribution web in Brazil and 46 makers strategically located in all parts of the state guaranting the supply of about one million points of sale. To sum up information provided on official web site of Coca-Cola in Brazil. Division Brazil is one of the four major operations of Coca-Cola executing in Brazil since 1942. Besides Coca-Cola. there are 16 independent concern groups. called authorised makers. in add-on to the Junior Lion and Del Valle. who draw up the concluding merchandise in its 46 workss and administer them to retail mercantile establishments. This construction allows Coca-Cola to derive efficiency in fabrication and distribution. avoid high duties and bureaucratic import barriers. therefore minimising costs and consumers retail monetary values. SELECTION AND ANALYSIS OF TARGET MARKET As we mentioned earlier. wellness and energy section of drink market has been turning strongly in Latin American states including Brazil. Surveies have shown that the alteration in consumer wealth and behaviour has driven the wellness and energy markets to be viewed as the most promising section of the drinks industry. More than two-thirds of Brazilians are concerned with their energy degrees and seek to pull off fatigue. With the new V8+Energy people can look frontward to basking a combined helping of veggies and fruit with the sum of caffeine that is comparable to the taking energy drink or a cup of java. By aiming upper and in-between category we will be able range out to over 80 million of people populating in Brazil. Huge difference between rich and hapless is the direct ground why societal categories have such relevancy for sectioning human ecology in Brazil. Novias ( 2011 ) classified modern-day Brazilian society from letters A-E. as follows: 1. Educational Level †¢ Classes A and B: normally composed by those who completed higher instruction. The younger coevalss of these categories tend to be fluent in several linguistic communications. †¢ Class C: most people in this category have finished high school and there is besides a important measure of people who completed higher instruction or at least have a proficient degree grade. †¢ Class D: people who have non finished high school. †¢ Class Tocopherol: people who have non finished simple school and illiterate people. 2. Occupation. The educational degrees antecedently presented support the degree of entry among five different categories. This employment relationship is presented as: †¢ Class Angstrom: composed by bankers. investors. concern proprietors. major landholders and people with extraordinary accomplishments for the industry they operate in. †¢ Class B: composed by managers and directors. politicians. Judgess. justnesss. prosecuting officers. good calibrated professors. physicians. good qualified applied scientists and attorneies. etc. †¢ Class C: composed by those who provide services straight to the wealthier groups. such as instructors. directors. mechanics. linemans. nurses. etc. †¢ Class D: composed by people who provide services to Class C. such as maidservants. barmans. bricklayers. people who work for the civil building companies. little shops Sellerss. low-paid drivers. etc. †¢ Class Tocopherol: composed by people who earn minimal wages. such as cleaners. street sweepers. and besides by unemployed people. Our primary mark is classes A-C. Consumers in these categories are hardworking people ( ages 18-35 ) that have proper instruction to cognize the benefits of imbibing V-Fusion+Energy ® and want a smart. healthy. and effectual manner to derive their energy back. In footings of the geographic locations there are some parts where there is a strong laterality of categories D and E like the North. Northeast and Central-West parts in which we will non concentrate on. However. it is the larger metropoliss such as Sao Paulo in which societal differences are largely seeable and is where many of the upper categories are found. every bit good as Brasilia. capital of Brazil. Our age cleavage can change largely because the V-Fusion+Energy ® drink can be consumed by about anyone at any age. Made with natural ingredients. it is healthy for any age group to imbibe including immature teens from ages 12-19 every bit good as for seniors. However. our primary mark is working societal categories A-C that belong to 18-35 age group and adolescents who are following newest tendencies. involvement and vernal life style. PROMOTIONAL STRATEGY Introducing Acai Berry Flavor. In order to place the merchandise to the Brazilian people. we will present a new spirit of V8 Fusion Energy: Acai Berry. Acai is the most popular fruit in Brazil. and it is enjoyed throughout the twelvemonth by both immature and old. By making an acai spirit. we will be able to spread out our market. because our merchandise will appeal to all Brazilians. We will besides pull more clients to our mark market. largely healthy persons who exercise on a regular basis. Acai is one of the healthiest fruits in the universe: it contains powerful antioxidants that can assist support the organic structure against life’s stressors. It besides contains anthocyanin and flavonoids. which play a cardinal function in the body’s cell protection system. assist decelerate down the aging procedure. and may advance fat loss. All these wellness benefits are the ground why acai is frequently referred to as a â€Å"super fruit† by dieticians. Processing the acai fruit into an energy drink does necessitate clip and resources. but sing that Brazil is an upper-middle-income state with a freshly. rapid industrialising economic system ( Keegan ) . we have determined that the acai scheme will be successful. Placing our merchandise by including something that everyone in Brazil is familiar with and bask will be a successful initial promotional scheme. It will specify our mark market. because of acai’s wellness benefits. It will besides spread out the market. since many people will purchase and imbibe our merchandise. merely because they enjoy the spirit of acai berry. Carnival. The Rio Carnival is the perfect topographic point to market out V-8 Fusion Energy drink. We will be sing a twosome of schemes at the Rio Carnival: 1 ) we will hold our gross revenues employees offer people the drink for free. and 2 ) we will busy little sellers. located around the carnival and sell our merchandise at that place. Free sampling will originate the publicity of our drink. We have strong belief in the quality and gustatory sensation of our merchandise. which is why we believe that one time people try it. they will be returning clients. The 2nd scheme will be used for clients desiring to seek the other great spirits of our merchandise: Peach Mango. and Pomegranate Blueberry. This scheme will besides be used as primary research. We will be closely monitoring our gross revenues. sing factors such as: location of seller and spirit of drink. Employees will roll up the informations electronically. which will be used to find which spirit is more popular in which country. We will besides hold employees conduct experimental studies. They will be composing down informations of approximative age of clients. every bit good as their facial looks after imbibing. to assist find if clients enjoyed our merchandise. Soccer – Campeonato Brasileiro. The most popular athletics in Brazil is association football. It is so popular. that it is non even considered a athletics ; it’s a manner of life for most Brazilians. Soccer is played everyplace: on the streets. on the beach. in Parks. and in professional association football nines. Professional association football participants in Brazil are the most celebrated and recognized people in the state. This is why we plan to advance V8 Fusion Energy through professional association football squads We will offer a contract to the professional squad – Santos to put our merchandise name on the forepart of their uniforms. Santos is presently the squad with the best-selling New Jersey and dress in Brazil. and we would wish to be associated with a popular. winning squad. Research has showed that when a merchandise is associated with a successful squad. gross revenues addition every bit good. We will besides offer personal contracts to one or two star participants from the squad. They will play a cardinal portion in our advertisement commercials and promotional runs throughout the state. Our vision is to advance V-Fusion+Energy ® as a healthy beginning of energy and addition strong place on energy drink market in the state. therefore we see enormous possible to market our merchandise in the professional association football conference. Brazil does non hold a specific drink associated with athleticss ( such as Gatorade in the United States ) . We will utilize an aggressive market scheme and do our V8 Energy Fusion the official drink of Brazilian association football perchance athleticss in general. Our merchandise will be placed on the out of boundss of all games. Players coming in and out of the game will imbibe our merchandise for energy and hydration. Our end is for people to tie in our merchandise with energy. success. and wellness. which is precisely what V8 Fusion Energy is – a healthy energy drink for success! Business AND Selling CHALLENGES AND SOLUTIONS To accomplish a successful result in establishing the V-Fusion+Energy ® merchandise in Brazil. it is indispensable to foreground the barriers to entry and selling challenges. We have identified three cardinal countries that present a challenge ; un-even income distribution. public perceptual experience and consumer instruction. and a foreign judicial system that includes a complex revenue enhancement system and proving usage Torahs. First. un-even income distribution in society refers to the ownership of the production factors and the monetary value the proprietors get in the market. Concentrating on this issue consequences good sing we can’t set our merchandise out at that place if the consumer population does non hold a stable income in the different metropoliss or countries. and the production cost are unknown. Therefore. in order to cut down production costs we can make a joint venture with a preexistent Brazilian drink companies. moreover. we will concentrate on the local agribusiness ; I. e invest in local agribusiness.

Technology Siri for submission

Technology Siri for submission Siri is many people’s new best friend. This voice recognition system has been a feature of iPhones since the iPhone 4s was introduced. Siri demonstrates a facility that puts most computer-resident voice recognition software to shame.Advertising We will write a custom essay sample on Technology Siri for submission specifically for you for only $16.05 $11/page Learn More The Siri software seems eerily to comprehend users in a way that some human listeners cannot even manage. The addition of this feature transforms the computer functions of an iPhone into something almost universally accessible. How this feature has been (nearly) perfected is a mix of technology and human skill. Siri consists of two separate technologies. There is the voice recognition part, and there is the voice-data-to-speech part. Both are awesomely complex. As quoted by the website of the Human Interface Laboratory at Washington University, voice recognition is the technology by whi ch sounds, words or phrases spoken by humans are converted into electrical signals† (Baumann). Then, â€Å"these signals are transformed into coding patterns to which meaning has been assigned (Baumann). To recognize words from among all the sounds that humans make when they produce speech, the voice recognition software must use â€Å"speech unit extraction and concatenation† (Baumann). To accomplish this â€Å"Sentence and word units which maximize the weighted sum of linguistic likelihood, amount of information, confidence measure, and grammatical likelihood of concatenated units are extracted from the speech recognition results and concatenated for producing summaries† (Baumann). This translates to a complex amalgam of grammar, vocabulary, and lots of statistics. The voice production part of the system is, if anything, even more magical-seeming. The voice that comes out in the form of Siri actually sounds human, and it is, fundamentally. A live woman, and ma n, or perhaps more than one, recorded hundreds of spoken words and parts of words. She recorded them in different tones and rhythms to create the richest possible range of English speech. These sounds were then used as a sound bank from which to extract individual phonemes, or the smallest and shortest identifiable elements of speech (Anderson).Advertising Looking for essay on programming? Let's see if we can help you! Get your first paper with 15% OFF Learn More As described by Anderson, â€Å"Words and sentences are analyzed, catalogued, and tagged in a big database, a complicated job involving a team of dedicated linguists, as well as proprietary linguistic software† (Anderson). In the next step, a piece of software called a â€Å"text-to-speech engine† searches for sounds, in real time, to combine with other sounds (Anderson). These are strung together, as beads are on a string, to create novel words and sentences like â€Å"727 South Warno ck Street† or â€Å" the Lakers won by 2 points† when users need this information. The inclusion of Siri in an iPhone does more than make forgetting one’s grocery list a thing of the past. It adds safety when driving, and turns the hand-held device into a mobile business office. A user can generate all sorts of correspondence using the voice recognition function to dictate text. Using the iPhone’s accessibility settings for ‘speaking text’, a user can listen to almost anything on the screen read aloud. Siri seems to have even inspired a full-length movie Her. The lonely protagonist falls in love with a sweet-voiced operating system that sounds suspiciously like Siri (IMDB). Admittedly, the artificial intelligence, and the relationship depicted are probably a few years away. However, many people are already very dependent on the way that Siri helps them connect to the internet, and to use their iPhones. Siri is also not the only voice in the m arketplace. More and more pieces of equipment (for example, RSS readers) and other venues now are using some form of voice generation or voice recognition. Anderson notes that â€Å"Google, Apple, Microsoft, and even Amazon have all invested heavily in speech† (Anderson). Voice recognition and generation, whether in the form of Siri or some other software, is a welcome and useful part of users’ lives now. Anderson, Lessley. Machine Language: How Siri Found Its Voice. 17 September 2013. The Verge. Web.Advertising We will write a custom essay sample on Technology Siri for submission specifically for you for only $16.05 $11/page Learn More Baumann, James. Voice Recognition. 2014. Washington University. Web. IMDB. Her. 2014. IMDB. Web.

Plexiform neurofibromatosis Essay Example | Topics and Well Written Essays - 1000 words

Plexiform neurofibromatosis - Essay Example Neurocutaneous disorders are diseases that involve nervous system, skin, and retina and other ectodermal tissues. They are congenital. Migration of neural cells to brain and melanoblasts to the skin from the neural crest occurs between 3 to 6 months of intrauterine life. A disturbance of this migration results in neurocutaneous syndromes involving ectodermal and neuroectodermal elements (Panda 526). Neurofibromatosis is an autosomal dominant neurogenetic disorder. It can present with spectrum of symptomatology, it affects bone, nervous system, soft tissue and the skin. There are two varieties of neurofibromatosis, NF-1, popularly known as peripheral neurofibromatosis and NF-2, also known as central neurofibromatosis. A third variant is known as segmental neurofibromatosis. However, NF-1 has often central features. Here, the discussion will be limited to NF-1 which can present as plexiform neurofibromatosis.Increased nerve growth stimulating activity is incriminated for the development of neurofibromatosis. The disease has a genetic basis. NF-1 is linked to a large gene on band 17q 11.2. It encodes a protein termed neurofibromin.The protein has been found essential for the negative regulation of Ras, suggesting that neurofibromin acts as a tumor suppressor. Truncations in neurofibromin led to the mutations in most of the NF-1 cases. NF-1 is a disorder with variable phenotypic expression. Some patients may have only cutaneous expression, while others may have life threatening and disfiguring complications. These variations are demonstrated even with in the families. The disease also tends to change and develop with time. Many different mutations with in neurofibromatosis gene have been described. Spontaneous Manimunda mutations are thought to contribute to approximately 30-50% of neurofibromatosis cases. The world wide prevalence of this disease is 1 in 2500 to 3300 live births. All race groups are equally affected and there is no sexual preponderance (Kam and Helm). Most patients with neurofibromatosis present with caf au lait macules during first three years of life. Neurofibromas develop during late adolescence. Few may present with complications like pain caused by neurofibromas, pathological fractures or hypertensive head ache caused by pheochromocytoma. Physical examination may reveal the involvement of different organs and systems. Caf au lait spots are unusual pigmentary patterns, irregularly shaped, evenly pigmented, brown macules. Most individuals with neurofibromatosis have 6 or more spots that are 1.5cm or greater in diameter. In young children, 5 or more caf au lait macules greater than 0.5 cm in diameter are suggestive of neurofibromatosis. 1 or 2 caf au lait macules are encountered even in healthy individuals. Lisch nodules are hamartomas of the iris that appears dome shaped. Slit lamp examination will reveal this and help in confirming the diagnosis of neurofibromatosis. Axillary freckling (as well as inguinal freckling) known as Crowe sign is a useful diagnostic feature in neurofibromatosis. They develop during puberty. Areas of freckling and hypertrichosis occasionally overlay plexiform neurofibromas. Bone involvement can include pseudoarthrosis of tibia, bowing of long bones and orbital defects. Occasionally pulsating exophthalmos is encountered. Neurofibromas are the most

Gap, Inc. Retailing Analysis Essay Example | Topics and Well Written Essays - 1000 words

Gap, Inc. Retailing Analysis - Essay Example Gap’s trouble in 2001 At the time of Millard Drexter, there were 200 underperforming stores of Gap Incorporated that continuously operate. This specifically decreases the level of profit generation considering that the entire operation of the company continues in a regular manner while generation of revenue came into a downward spiral. Unfortunately, financially speaking Gap Incorporated could not eventually continue to operate in this condition. This is an issue of lack of management perspective and outlook. The company lacks appropriate evaluation system in order to identify its weakest and strongest areas. Unfortunately, this continues to operate and in 2001, the financial performance of Gap Incorporated received substantially small net margin for income. Compared this with the performance of other retailing companies, Gap is far behind and the whole opportunity is lost for the good of its competitors. There is another important view that Gap Incorporated under the manageme nt of Drexter was overlooked. There was lack of market research that could determine customers’ preferences and needs. This eventually is the reason why Gap Incorporated misjudged fashion trends in 2000. It tried to create trendy apparel for young adults but it was not creating greater impact in the market. Customers were ending up choosing other fashion options due to some important reasons including their own style. For instance, it is important to know that American consumers spend less on clothing due to the fact that fashion does nowadays does not only include clothes but other accessories and technological gadgets. For instance, iPods and iPhones are considered part of the fashion trends among American consumers. Normally, niche markets for growth opportunities are the most significant view in apparel retailing industry. However, the market is continuously expanding and there are added segments that need to be clearly understood further. In the United States, size fitti ngs among Americans change over 60 years. In line with this, more data are necessary to be gathered in order to find out the best fittings for Americans. Apparel industry is also competing with vacation, housing and automobile industries. These industries at some point minimize the level of revenue intended for Apparel industry. Thus, with the consumer and market research, Gap Incorporated for instance will be able to identify the right move in order to stimulate needs for its product offerings at the right timing. There is also another important marketing trend that needs to be understood by Gap Incorporated. This is in line with the declining significance of department stores in the US apparel industry. This is how important marketing research is. It tries to help retailers understand consumer behavior and the entire market in general. Understanding consumer behavior means knowing exactly what they prefer over the other offerings available for them. Gap’s spectacular turnar ound in 2003 Gap was able to remarkably have itself applauded for its honesty with respect to improving the working conditions for the manufacturer of its garments in factories. This created a certain level of trust that promotes more than just a promising output. This remarkably opened up the possibility of increasing customer relationship and to ensure trust and loyalty in the end. Not only that, Paul S.

The Mysterious Forest Essay Example | Topics and Well Written Essays - 750 words

The Mysterious Forest - Essay Example I bet you will worship me after you see them for yourself. I know how much you love a mystery†, he said, tugging at her hands. Keira looked up at her best friend and seeing how earnest he was, she decided that he was not pulling her leg. She got up from the comfortable hammock in her house’s patio and headed off after Daryl towards the forest. Before leaving, she called out to her white shepherd dog, Snow, who she knew was aching for a walk since a long time. As she and Daryl trudged along, Keira wondered how she could have forgotten how far the forest was from her home. It certainly has been long since Daryl and I used to play there as kids, she thought. Aloud, she said, â€Å"Do not leave me in suspense, Dar. At least tell me what those markings look like. Is it related to a UFO or what?†. â€Å"I myself do not know for sure. I saw them in the morning when I went to take some leaves for my sister’s science project†, answered Daryl with a look of co nfusion on his face while he fed Snow some biscuits he had brought along. When they finally reached the edge of the forest, Snow suddenly started barking and tugging at the chain. â€Å"Whoa! Easy girl†, Keira murmured, â€Å"What has got into you?†. Looking around, Keira noticed that it was getting pretty dark outside as they had left for the forest just before night started to fall in. She was just about to suggest coming back the next day, when Snow broke loose of the chain and bounded off into the forest. â€Å"SNOW!†, Keira and Daryl shouted at the same time and ran behind her. Branches and leaves whipped at their hair and faces while Daryl and Keira dashed blindly through the forest. They could hear Snow’s barking in the distant, but no matter how far they ran or how loud they called her name; her barks seemed to be going farther and farther. Daryl started slowing down and whispered, â€Å"Wait wait!†. Keira reluctantly stopped, waiting impat iently for him to catch his breath. The moon was right above their heads by now, allowing Keira to clearly make out the fright on Daryl’s face. In fact, the whole forest was lit up by the moonlight, making the tall trees cast eerie shadows everywhere. Keira felt a pang of fright herself; Snow’s barking had stopped by now which meant that Daryl and she were all alone in an unfamiliar area of the forest. Suddenly, she heard Snow yelp in pain and then everything was silent again. Before she could even react, Daryl started muttering, â€Å"No no no no it cannot be. The markings were on the other side of the forest† , backing away from her. The moon was about to get covered by clouds, but before everything went dark, Keira caught a glimpse of Daryl’s eyes- they were wide with fear and staring past her. She quickly turned around and squinted into the dark clearing ahead of her. But before she could make out anything, she heard the rustling of leaves and the cru nching sound of someone heavy walking towards them from the clearing. Daryl let out a startled cry and took off into the forest, away from her. However, Keira was rooted to the spot with fear. All sorts of things went through her mind, especially the recent news reports on television about children going missing and ending up dead. The snap of a twig brought her back to her senses, causing her to whip around and start running like crazy. Keira did not know where her feet were leading her to because the only thing on her mind was to get away from this place or rather, this ‘presence’. Suddenly, she slipped on the wet floor and losing her balance, fell hard on the ground. While struggling to get up, her hands bumped against something cold and clammy. She jolted with fear, but before she could let out a scream, Daryl’

Describe What Is Meant By Market Orientation Marketing Essay

Describe What Is Meant By Market Orientation Marketing Essay Market orientation is a business approaches that focuses on identifying and try to meet the needs or wants of customers. Market orientation occurs when the customers identify difference in a company when all the advantages offered to customers are measured. Market oriented companies focus customers wants and for the companies it is a good opportunities arise from changing needs of the market. The advantages of market oriented companies are it would have a higher customer value. Besides that, market oriented companies can do better than their competitor hence it will increase their profit. Company will focus the needs of the customers and try the best to meets their needs due to the level of competitive among the companies is high. Market orientation can be achieved by market research. In market research, the companies are gathering, record, and analysis of data from the customer and market. After analysis the data from customer and market, the company can easily to meets the customer s needs and wants. Based on the case given, Nestle already done their market research about their consumers and the result shows that their customers needs want more information about what they eat and drink. Nestle try to understand the economic, geographic and social factors which affects the diets of the consumers and try to concentrate on the nutritional and health value of the products. Example, Nestle have used their research and technological expertise to their ice cream products to lower the calories and fats and yet to have the same taste. In order to promote their product as a healthy product, Nestle provide the information about their products to the customers by using visual form of Guideline Daily Amounts (GDAs). GDAs symbolic will make consumers to easily understand and make correct decision on the average amount of nutrients that they consume over an average day. Moreover, Nestle also focus on their customers and to understand their physical desires. Nestle have many products and consumed by all age of groups. They have introduced sugar free products like Polo and lower sugar product Kit Kat Light. Thus, it is clear that Nestle is market oriented companies since they are trying to understand the customers and market needs in order to achieve organizations goal. Using an example, explain what is meant by business ethics. Ethics are the moral principle or values held by those within the organization. For Nestle, in order to be ethical in operations, Nestles decisions are guided by a series of business principles. The well-being of consumers and employees is central to its business principles. For example, one of the principles is Nestle recognizes that its consumers have sincere and legitimate interest in the behavior, beliefs and actions of the company behinds its brands in which they place they trust, and that without its consumers the company would not exist. Business ethics is a study of what is constitutes right or wrong, good and bad. It also means the human conduct in a business context. Business ethics can influences the decision making of one company. One of the examples of business ethics is in the situation when the company deals with their customers. The ways that the company deals with their customers is they must treat them fairly and honestly. It means prohibiting the employees from cheating the customers or providing them misleading information. The employees should not hide the true price of a products, services and policy and trick customer to buy the product. They should not promise more than the product or services can deliver. Nestle practices a good business practice which the company play an important roles in the development of Guidelines Daily Amounts (GDA). The company added the visual form of the GDAs in the front of the pack of each product. Hence, every customers know the information of the amounts of calories, sugars, fat, salt, saturates of each product. The company also did not exaggerating the GDA in their product. It can show that Nestle is practicing a good business ethics. Question 3 What is the purpose of having business principles? Business principles are basically the guidelines used by business organizations. These principles play an important role as they influence the decision making of a company. Besides that, they serve as a supporting tool which provide a reference point and guide to the detailed implementation for the companies. There are several purposes of having business principles. First of all it acts as a guideline for the employees to follow in order to achieve the goal of the company. Business principle of a company is an approach to create a shared value between the shareholders and consumers besides influencing how the employees of an organization should behave. Nestle has its own business principle. The Nestle corporate business principles are the basis of the company culture. It has been developed over the span of 140 years. Nestle is committed to the following business principles in all countries, taking into account local legislation, cultural and religious practices. All these principles provide clear guidelines for employees and help them make choice which reflects the companys ethical stance. The first principle is Nutrition, Health and Wellness. The purpose of this principle is to enhance the quality of consumers lives every day, everywhere by offering tastier and healthier food and encouraging a healthy lifestyle. Nestle express it through their corporate proposition Good Food, Good Life. Next business principle is quality assurance and product safety. Nestle name represents a promise to the consumer that their product is safe and of high standard. The third principle is consumer communication. Nestle is committed to responsible, reliable consumer communication that empowers consumers to exercise their right to informed choice and promotes healthier diets and respect their consumer privacy. The fourth principle is human rights in the business activities. Based on this principle, Nestle fully supports the United Nations Global Compacts (UNGC) guiding principles on human rights and labour. The aim is to provide an example of good human rights and labour practices througho ut their business activities. The fifth principle is leadership and personal responsibility. Nestle companys success lies on its people. Nestle corporate treat each other with respect and expect everyone to promote a sense of personal responsibility. They recruit competent and motivated people. Nestle also provide equal opportunities for every employees development and protect their privacy.The next one is safety and health at work. This principle is basically designed to prevent accidents, injuries and illness related to work. The seventh principle is supplier and customer relations. Nestle require their suppliers, agents, subcontractors and their employees to be honesty, integrity and fairness. The eighth principle is agriculture and rural development. This principle shows that Nestle wants contribute to improvements in agricultural production, social and economic status of farmers, rural communities and in production systems to make them more environmentally sustainable. The next principle is environmental sustainability. Nestle commits to environmentally sustainable business practices. At all stages of the products life cycle Nestle wants to strive to use natural resources efficiently and target zero waste. The final business principle is water. Through this principle we can see that Nestle is committed to the sustainable use of water and continuous improvement in water management. This is because the world faces a growing water challenge and that responsible of management. Question 4 Use examples of business organizations known to you to illustrate examples of ethical decisions and comment upon why you feel those decisions to have been ethical. The decision of the Tesco to going green is an ethical decision. Basically, going green is mean to live life in a way that is friendly to the natural environmental and is sustainable for the earth. Going green also means contributing towards to maintaining the ecological balance in environment and minimizes the harm that the community do to the environment as a result of inhabiting in the earth. Tesco took several ways to achieve the objective of going green decision. Climate week is one of the ways that the company going green. Climate week took place to help tackle climate change. Tesco sold the Climate Week- branded Bags for Life on Buy One Get One Free. Tesco have achieved highest weekly sales of Bags for Life. If just 10% of the customers reuse their Climate Week bags, it will save an additional 2.3 million carrier bags per year. By this Tesco can helps to reduce the use of plastic bags. The reduction in the use of plastics would help in the conservation of energy. Besides that, Tesco had lots of green offers in stores and sales of the climate Week T-Shirt to raised money for the Environmental Justice Foundation. Besides that, Tesco also become the first supermarket that has carbon labels their own brand products. Tesco labeled hundreds of products which help customer to make greener purchasing choices. Tesco carbon label show how much of carbon dioxide is emitted from the production, use and disposal of each product. The products which have carbon label are orange juice, washing detergent, light bulbs, milk, kitchen and toilet roll. Tesco also provide automated recycling centre that help customer to recycle their plastic bottle, cans and glass. Tesco provide a recycle machine to make the recycle process simplest. The automated recycling centre enables the customer to recycle their things easily and hence it can also encourage them to recycle. Recycling help in reduce greenhouse effect. Gas emission occurs during the disposal of product that is not biodegr adable. If the greenhouse gas emission reaches the dangerous levels, it will cause the change in temperature globally. Therefore, Tescos automated recycling centre can help reduce the manufacture paper, plastic bottles, glass and also can save energy needed to manufacture new products. Tesco also give Green Clubcard points for those customers which recycle two aluminum cans. Another example of company that illustrates an ethical decision is Dutch Lady Milk Industries Berhad. In line with its new mission of Helping Malaysians move forward in life with trusted dairy nutrition, Dutch Lady has launched its two-year plan which is Sugar Reduction Campaign to aggressively reduce sugar consumption via its product ranges. Dutch Lady plan to reduce the sugar consumption by 40% or 2700 tons by 2013 from its current level as one of its effort to improve nutritional profile of its products. Research carried out shows that sugar consumption in Malaysia is averages 26 teaspoons a day, which is obviously more than the recommended average of not above 10 teaspoons a day. This has caused many people will suffered from obesity and diabetes in our country. Dutch Lady said currently around 32% of its total stock are made without any added sugar and by the end 2013, the company aims to reduce annual consumption of added sugar by over 2700 tons. This effort will begin with the withdrawal of its sweetened creamers starting from December 2011. Currently, 110 of its total products were made without added sugar. Dutch Lady is trying to replace sugar with natural sweeteners and also reformulating the products based on emerging nutritional science and as a new idea of healthy choice options which can be consider. The company also believes that consumers will replace sweetened creamers with evaporated or UHT milk and take one teaspoon of sugar every day as this will help to reduce the sugar consumption in the long run. This will be followed by the introduction of the improved range of existing products with 25 per cent less sugar namely Dutch Lady Kid, Dutch Lady School and Dutch Lady Low Fat Drinking Yogurt. By showing these products with lower sugar contents in the product, consumers will expect that the sugar levels to be reduced in most of Dutch Ladys products. This will attract more consumers to buy Dutch Ladys products as it is good for health. In our opinion, Sugar Reduction Campaign carried out by Dutch Lady reflects that they are making ethical decision for their business. This campaign is also part of Dutch Ladys corporate social responsibility programme and business sustainability efforts as a commitment for helping Malaysia become a healthier nation in future. This campaign also aligns with government and medical fraternitys effort to promote healthier lifestyles amongst Malaysians as well as to help educate Malaysians about the negative effects of high level of sugar consumption. Besides, it is also aimed to improve the health of consumers by reducing the amount of sugar consumption in a day which is not good for our healthy. The lower the level of sugar consumption in a day the better it is as it will encourage consumers to have a healthier lifestyle. This means that Dutch Lady also concern about their consumers health besides aim for earning high profits only for their business. The action taken by Dutch Lady refle cts that company is responsible to continuously work towards improving the nutritional profile of its products line by making some improvement to its existing products. Thus, it will also encourage positive reputation to the company as consumers will loyal to Dutch Ladys brands in future.

Business Plan to Launch a Graphics & Web Design Company Essay -- Techn

Proposal for the Development of a Business Plan to Launch a Graphics & Web Design Company Introduction In today's business world, many consumers prefer a company's presence & position on the internet. E-Business is a magical marketing tool for most companies. The term attracts attention and affects the fundamental tasks of a company's day-to-day operations. Companies have not confused the financial woes of various venture capitalists in the dot-com industry with the wide-range of possibilities offered via e-business. If positioned properly, a company could effectively influence the opportunities on e-business in a well-managed manner. The real potential often comes with the application of various tools and concepts associated with e-business to the basics of business; as well as, using these tools to bring about new levels of competitiveness to companies. The presence on the internet is basically about shifting the thoughts of the former business world. It is no longer true that in order to conduct big business, you must be a big business. The internet has virtually evened the playing field in the small vs. big business arena; however, the marketplace is still an increasingly complex division where positioning is key to standing out from the crowd. Proposal In order to become a participant, a company must actively work to become partners with their customers. A company must formulate a strategy that will focus their resources where they have the greatest i...

Air Asia Background

ALBUKHARY INTERNATIONAL UNIVERSITY FOUNDATION STUDIES PROGRAMME 2011-2012 ALBUKHARY INTERNATIONAL UNIVERSITY FOUNDATION STUDIES PROGRAMME 2011-2012 Assessment Task: Team Project (10%) Type of assessment: Four persons in a team Starting Date: Week 5Ending Date: Week 10 Learning Outcome tested: 1. LO1 – Explain the difference between data and information, the economics and problems associated with information. 2. LO2 – Distinguish between different types of technologies for acquiring , processing, storing, disseminating and communication data or information 3.LO3 – Discuss the various types of information systems that are in use by various organizations. Assignment Specification and Requirements : Currently, most of the organizations are prefer using Information System (IS) to organize and coordinate their data, Information and records. Information System is present to support the organizational activities. IS providing organizations with advantages as follow: * al low organization to increase market share/profit to better negotiate with suppliers, to compete with competitors * help in managing/keeping records, organizing information, analyzing data * help in make a better decision Assume that you work as a Manager at IT Department in your organization and you plan to implement new system for organization/department. The purposes of introducing a new system are to achieve organization needs and to improve performance of the organization. Requirements: As a Manager at IT Department, you need to prepare a report to the top management.The report is to propose/advice the top management about IS. The report should consist of: 1) Cover page with project title, subject name and code, student names and ID 2) Report should be in 10/15 pages 3) Includes table of contents and references 4) Computer-typed report The contents of your report should be as follow: 1. 0 Introduction 2. 1 Information/Background of Organization 2. 2 Business Strategy 2. 0 IT Arc hitecture 3. 3 Current method used in organization 3. 4 Explain why you need Information System in Organization 3. Describe the structure of IS 3. 0 IT infrastructure 4. 6 Identify IT components used to create and build IS 4. 7. 1 Hardware 4. 7. 2 software 4. 0 IT Personnel 5. 7 Staff involve in IT Infrastructure (e. g. IT Officer, Programmer, System Analyst, System Developer, IT Technician) 5. 8 Explain Roles and responsibility of IT Personnel 5. 0 IT Services (system used in organization) 6. 9 Detail Description about system 6. 10 Explain the function and services provided by the system 6. 0 Estimated Cost

Universities: Breaking Down Walls

Do colleges and universities need to change to accommodate students once excluded from the university? This is a powerful question that society needs to know the answer to and the universities need to address. This is also a complicated question that has many facets that need to be addressed. Universities need to accommodate people with the willingness to learn and become educated. The university can†t think that the privileged are the only people that deserve the education they offer; the university has to think on a broader scale and include the once excluded. If this problem were looked at from a financial standpoint, it would hurt the universities, but if this problem were looked at from a social standpoint, it would benefit society as a whole. Mike Rose is a great example of what can happen if the university put some faith in the under-privileged student. The son of an Italian immigrant family, he was placed within the vocational school system. Though placing him within the vocational school system was a mistake due to a clerical error, he played down to expectations beautifully. From those days within the vocational school system to the University of California, Los Angeles were he is now the Professor of Education is a huge testament to the power of education and where it can take someone in life. Education surpasses all boundaries, and education takes someone as far or as high as they want to go, Mike Rose is a shining example of this. Mike Rose also mentions a key aspect of education, which is the support his professors throughout his college and/or entire educational experience. Without help, guidance, and support from your professors, the student, will at times more often than not will feel that education doesn†t want to embrace your efforts, and that is why the support offered from your professors is such a vital part of the education process. Rose also uses great vivid examples in his passage that pertain to the importance of education and shows why it shouldn†t be excluded from anyone willing to accept the challenge of receiving it. The idea of getting an education is the driving force behind anyone and everyone that gets an education. Take for example, Mike Rose†s uncle who came to America from Italy. He came here with nothing, not even an education, and he had to figh(literally) for everything he got, even his education. He was embarrassed in school for not understanding anything that was taught and not being able to read or write, but he overcame these adversities and eventually taught his mother how to sign her name and helped her with everything that she needed from reading flyers to announcements of sales to legal documents. Finally, he took care of all the writing she needed done. This is just one of the many stories Rose used and I use it to show that if education and/or the university embraced Rose†s uncle in his endeavors instead of shunning him, then it would†ve been a much easier transition for him and a richer experience for him and the many others like him. This is an all to familiar place for the underprivileged, but there is a heartfelt story from a brilliant scholar and that person would be Bell Hooks, who came from a poor family that was high on values and family. Hooks decided early on that she wanted more for herself in the was of education, but knew it would be a difficult task to accomplish. When she left her home in the South to pursue her education at Stanford, her parents warned her of the traps and pressures out in the world, but she stood firm with her decision to go to California for schooling. When Hooks arrived at Stanford, she realized that there was a whole other world out there, away from her home in the South. Hooks was tested many times throughout her college experience to change her values to that of the aristocratic values that the university was pushing onto the student body. But Hooks maintained her values that her parents, family, and surroundings had instilled in her, and she moved on to be an educator, not just an educator but also someone that cared about the student†s education. Hooks moved on from Stanford to Harvard and eventually started to lecture all over the country; she even wrote books in a non-academic format so that people of all educational levels could read and understand her message. To look through her eyes the university appears to be a dismal, wrenched place that caters to an affluent, upper class, and white society. Also would you take notice that the university frowned upon black on black relationships and supported a powerful white-supremacist structure. The reason for this outlook is that through her experiences the universities pampered the privileged and didn†t pay attention to the underprivileged. And when the university did let an a underprivileged person walk among them, the university would try to corrupt that individual and have tem change their values to values that were more suited for the university. The aristocratic faculty of the universities would urge people to cut ties to your past and change your values, but all in all, that†s not the way to accommodate the once excluded students; that†s a way to include them but reform them to the university†s way of thinking and to the values the university wants instilled in those individuals. To truly include the underprivileged the universities would have to let them be free: free to think, free to criticize, and free to be themselves. The universities aren†t willing to do that foe the mere fact that they lose their control over the student body. For the university to truly accommodate the once excluded the university would have to change not only its curriculum but also its view on people. It would have to look at a person as just that a person, not as this one†s privileged and this one†s not. Universities have to understand that a person willing to learn is a person worth educating. So in the end the answer to the question do colleges and universities need to accommodate the once excluded students the answer would have to be yes, if the once excluded student is willing to learn.

Effective business communication. A report written to provide guidelines that will increase profit, efficiency, happier work environment and effective communication.

Effective business communication. A report written to provide guidelines that will increase profit, efficiency, happier work environment and effective communication. Effective business communication.Table of contentsExecutive summaryIntroductionCurrent situationProblemsObjectivesApproaches to improve communicationMulticultural trainingManagers: Leading not managingBuddy systemInterpersonal communication;Retaining diversityConclusionBibliographyExecutive summaryCrumbles Biscuit PTY LTD is a large biscuit factory that employs a culturally diverse workforce. This report is aimed at recognising current situation and evaluating the organisation, and allocating problems and possible problems. Providing guidelines that will increase profit, efficiency, happier work environment and effective communication are the intention of the report. Proposed program to assess prejudice and stereotyping, learning about cultures and behaviours, improve relationships and specially communication.Biscuit factoryIntroductionTopic for this report is communication in a large company that employs a culturally diverse workforce. There are issues related to a diverse workforce like retaining employees, stereotyping, prejudice, lack of understanding of cultures, communication effectively and utilising employees fully. There are actions to reduce issues with diverse workers and retaining them.Chinatown, Sydney. Multicultural immigration to Au...Culture is learned behaviour. Culture involves values, religion, norms, behaviour, feelings and traditions people develop over time. Diverse means different, various, many and different. In this relation, it means many different skin colour, cultures and backgrounds.Current situationCrumbles PTY LTD is a large biscuit company, employing little over 120 employees. Senior management runs the business from the top of the hierarchy, with several layers of managerial position following downwards. Crumbles PTY LTD also has accounting and marketing departments, which work solely within their areas of expertise. Head management of departments and factory floor communicates to senior management.Work procedures and policies a re set out, and can be found in folders in the hall by the main desk. Folders are easily accessible, but rarely read. They are straight forward, and mostly contain instructions on how to perform normal tasks for the floor...

Principles of Health and Social Care Practice Essay - 2

Principles of Health and Social Care Practice - Essay Example Promoting effective communication (the ability to communicate with colleagues and service users) is a vital portion of being a care worker. Acknowledging individuals personal identities and beliefs is very important. In a multicultural and a multi ethnic society, it is important and fair that care workers are aware of cultural differences of people, respect them and assist keep their individual identities. 1.2 The procedures that are adopted in ABC Care Home.It is always the responsibility of the staff to keep the procedures to guard the health and social care users. They have the responsibility to guard clients, the public, patients and colleagues from the peril of harm (Basford & Oliver, 2011, p.101).   They should work precisely so that they can be in a position to guard them from harm. They should see to it that their behavior does not place patients and clients at peril; even they must be concerned about their health aspect as well. They have to guard the consumers of the serv ices from safety and health issue, to guard the disable, people’s right from illness and infection and from abuse (create a harmless environment). The safety and health work dangers at ABC can be in form of a wet or slippery flow, rearrangement of furniture and equipment, hanging electric wires, dirty facilities and sharing of objects that may contribute to infection (Alcock, May, & Rowlingson, 2008, p.72). It is always the responsibility of the staff to keep the procedures to guard the health and social care users.

Behaving ethically can lead to higher profits for a company Essay

Behaving ethically can lead to higher profits for a company - Essay Example Companies have different programs to expand their brand popularity. Joyner highlights an example of Toms, a renowned shoe company, as among the businesses that embrace ethics in their operations (1). According to Joyner, business that embrace social responsibility have started to favor the â€Å"buy one, give one† strategy. For every pair sold by Toms, it gives a pair. The company donates the pair to children in developing regions such as Malawi, Haiti, or Peru. By 2014, Toms had donated nearly ten million pairs of shoes and currently experiences massive sale volumes for its shoe brands. Remarkably, donations have served to expand Toms’ shoe brand dominance in the market because customers buy with the urge to help the needy. Besides having high quality shoe brands, Toms’ selling strategy has contributed to its market expansion. Particularly, it enjoys high sales among the youths. It sells brands that are highly appealing to teenagers. That justifies its strong br and and high sales. Among the vital responsibilities of every business that embraces ethical operations is to ensure employees receive decent salaries and work in safe conditions. Employees are critical to business’ success and should be subject to safe working conditions. An example of unethical business is the case of Rana plaza that collapsed in Bangladesh, resulting in the death of 1137 people. By 2014, April 24 nearly 250 people were mission since the incidence that occurred on April 24, 2013, a year on (Institute for Global Labor and Human Rights, 2014). The Rana Plaza factory collapse accident has been termed a fatal and deadliest disaster. The case represents poor working conditions in which employees are exposed to eminent danger. Furthermore, the employees lack proper insurance cover. That represents unethical business operations. According to the report by the Institute for Global Labor and Human Rights (1),